1/17/2015

Swiss Bank: China surpassed the United States as the largest market iPhone


Two months ago, Cook came to China, he spoke in an interview, "In the future, China will become Apple's biggest revenue contributor, but it's just a matter of time."

After the fourth quarter of 2014 in the past, Cook has been achieved half of this prophecy.

Swiss bank statistical report shows that in the past one quarter, Apple sold 69.3 million iPhone to consumers. Although this data is lower than 70.9 million Swiss bank before expected, but still the Wall Street forecast of 65.5 million behind. Among them, sales in China accounted for 35% of total sales, more than the United States accounted for 24% of the area. The data show that China has surpassed the US to become the world's largest consumer market iPhone.

UBS analyst Steven Milunovich says, "The data show that, iPhone significant growth in sales in China in the past quarter iPhone sales in China accounted for 35% of total sales, while the data in the same period last year only 22 %. "Now, Apple's retail stores in China is the world's busiest retail stores. Cook according to data disclosed in October, Apple's 15 stores in China, serving 750,000 customers a day. The next few years, Apple plans to make the number of stores in China increased from 15 to 40.

Meanwhile, UBS data show that in the past quarter, iPhone sales in the United States accounted for 24 percent of the total area of sales. A year ago, this figure was 29%, when the United States is the largest market iPhone.

China surpassed the US as the largest market for iPhone, reason from two aspects: first, large-screen mobile phone and iPhone 6 Plus more sought after by consumers in China; second, to establish cooperation with China Mobile started to show results.

By the end of 2013, Apple announced the official website said: Apple has signed an agreement with China Mobile, the mobile version will be officially launched iPhone 5c and 5s, users from January 25 onwards accept reservations. This means that China's largest telecommunications operators, China ushered in six years waiting for the mobile version of iPhone. For Apple, the establishment of cooperation with China's largest telecommunications operators, it is helpful to open up Apple in the Chinese market.

This cooperation led to the explosive effect part when iPhone 6 listing. In the October 10, 2014, iPhone 6 and iPhone 6 Plus began accepting reservations on the mainland, after three days time, Jingdong Mall has been approaching ten million bookings. The market estimate, if coupled with the other three operators online shopping platform, total bookings exceeded 20 million, iPhone 6 and iPhone 6 Plus has become the hottest ever booked iPhone models in the continent.

Apple, China has become the largest revenue contributor to the iPhone.